How Important is Mobile Website Design in 2016?

If you have a website, you’re probably wondering if it’s really necessary to have a mobile responsive website design. That’s a good question and one many business owners don’t put much thought into.  However, with more than half of all internet usage now taking place on mobile devices, it’s clear that the mobile web plays a large role in how we work, play, and learn. Therefore, as a business owner, you must ask “How important is it to have a mobile friendly website in 2016?”

Seven Reasons Why It’s So Important to Have a Mobile Responsive Website Design in 2016:

1. Mobile Device Use is On the Rise

There are more than 2.6 billion smartphone users worldwide and most people who own a mobile device use their devices to manage their daily lives. In fact, 87% of people always have their smartphones with them day and night and 68% of those people check their smartphones within 15 minutes of waking up, if not sooner. Additionally, 91% of mobile users use their phones for research, ideas, sales and discounts while in the middle of any given task. And not only that, but on overage most people who own a mobile device will check that device over 150 times each day while spending approximately 177 minutes every day using them.

2. Mobile Only Internet Access

There is an entire segment of the population whose only means of accessing the internet is through their smartphone or mobile device. That means if your website is not mobile friendly, you are losing a large portion of traffic that could benefit your business in any number of ways.

3.  Ease of Use

Many people, 61% in fact, who land on a website that is not mobile friendly will click out of that website and look for another source because they don’t want to spend the time or deal with the hassle of scrolling and sliding just to get the information they need. Therefore, if you don’t have a responsive Atlanta mobile website design, you’re losing business.

4. The Use of GPS

If you have a local presence, many mobile users use their devices to find and locate nearby businesses, get directions and access that website for other information. Therefore, if you don’t have a mobile-friendly website available, you are probably losing customers to your competition.

5. Compatible With All Platforms

Unlike mobile apps, a mobile-friendly website is compatible with all types of devices. Additionally, once you have a company app, you’ll have to compete with hundreds of thousands of other apps just to be seen.

6.  Mobile-Friendly Websites Are Rewarded By Google

About a year or so ago, Google announced that it would be penalizing websites that were not mobile responsive. That means if your website isn’t mobile-friendly, you could lose your page rankings or worse.

7. Reduce Your Bounce Rate

If you don’t have a responsive Atlanta mobile website design, you could be losing customers. Content that looks great on a desktop, might be unreadable on a mobile device. And as we mentioned above, if your website pages are unreadable, most people will click out of your site and move on to another one that is.

One of Google’s ranking factors is called a bounce rate. The bounce rate is how long each site visitor actually stays on your website. If your bounce rate is high, which means people are leaving your site without spending much time on it, Google will see that as your website not being very popular and could penalize your site for it. Therefore, it’s extremely important that your website is mobile-friendly; otherwise, mobile users will land on your website then immediately click out of it if can’t be easily read and this will raise your bounce rate and you don’t want that.