Atlanta Web Design Trends in the Second Half of 2016

Published Jun 15, 2016. Updated Jun 14, 2019.

Atlanta Web Design Trends in the Second Half of 2016

When it comes to web design, trends change faster than most people can keep up! This blog post covers some of the hottest emerging trends in web design that we think will continue to grow in popularity through the second half of 2016.

A high number of web designs from the past few years have sported large background images—also called hero images—that own a significant portion of a web site’s real estate. There’s little indication that trend is slowing down. The same holds true for background videos, which work well as long as they complement the user experience rather than distract from it. In addition to those increasingly common design techniques, here are four more trends you can expect to see more of in Atlanta web design:

1. Mobile Comes First

According to a new report, viewing digital media via mobile devices now outpaces desktop media view 51% to 42%. But mobile design is not just important for browsing. The NPD Group, a market research company, reported 1 in 5 shoppers did at least some of their Christmas shopping last year via their mobile device. Therefore, web pages must be responsive, which means they automatically re-size to fit the screen of the device. It’s a win-win situation, because mobile-first pages also look fine on desktops.

2. Down with clicking

Mobile-first design also means more downward scrolling and less clicking. For mobile users, scrolling is easier than clicking. They are simply swiping down. Think Facebook, Twitter, and Instagram. It is no longer taboo to hide information “below the fold.” Scrolling encourages designers and content providers to put more emphasis on storytelling and interaction—which should always be emphasized anyway—to ensure visitors remain engaged.

3. Material Design Continues to be a Hot Trend

In the early days of web design, skeuomorphism (making a page look like its real-life counterpart, e.g. an on/off switch) was all the rage. Then web design went the other way with flat design, which was the idea of dispensing with most of the fancy stuff in favor of focusing more on text, color, and simpler graphics. The goal was to enable the user to move through the navigation process as quickly as possible. But some believed this straightforward approach went too far, which lead Material Design, a set of Google-developed standards, which adds a little more creativity and two-dimensionality/layering to the design mix.

4. Speaking of Typography

If we consider how many hours we spend each day viewing and reading web pages, we can understand why typography should never be an afterthought. We may not know why we like or dislike certain typography—or even that we have an opinion—but our brains send us up/down signals. Web page typography continues to evolve as designers experiment with how to make reading web pages as effortless as possible, while also trying to elicit the right emotion. In later part of 2016, you should notice the growing importance of typography in terms of style, size, and placement.

Finally, consider this trend number 4.5 for the last half of 2016: Instead of seeing one of 37 shades of blue on each web site, expect to see a broader palette as designers experiment with bolder colors.

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