What Should I Look for When Hiring a Web Designer?

Published Jul 13, 2016. Updated Jun 14, 2019.

What Should I Look for When Hiring a Web Designer?

You know what they say about first impressions, and these days, prospective customers might find themselves on your website before they know your company’s name. You want to make that first impression count, and the way to do that is by hiring the right web designer. Poor web design is going to cause visitors to your site to keep clicking right on to your competitors, while great web design will inspire visitors to do business with you, and keep you at the forefront of their mind when it’s time to return. As the premiere web designers in Atlanta, we’re here to let you know what to look for in a web designer.

1. Check the Portfolio

One of your first steps should be taking a look at the work the firm has done previously. Are the aesthetics appealing to you? Do they have samples of designs that will work well for your industry? Are the size of previous projects of similar scope to the work you’ll be needing? Do they have experience creating the functionality you’ll need for your own site?

2. Communication Is Key

Being able to communicate clearly with your web designer is going to make every part of the process, from the earliest planning stages, through the regular maintenance that all websites need, much easier. Oftentimes, working with a web design company that is local can greatly facilitate ease of communication.

3. What’s Included

Generally, web design refers to the planning process, and the services some web designers offer are limited to designing the mock-up. Here at Trajectory, we’re not just web designers in Atlanta. We offer a full range of services beyond design, including branding strategy, web development and hosting. It’s vital that you work with a web designer that is able to clearly state what it is you’ll be getting from them, so you’re certain that you’ll have access to all that your business needs from its website.

4. Transparent Pricing

Along with great communication and the ability to create a package that works best with your needs, you want to find someone who is going to be able to give you straightforward answers about pricing. When a web designer offers you a job at a price per page, that should be a red flag. You need to know how much the finished product is going to cost, and a web designer should be able to provide you with clear answers so you can find the right person and right site for your budget.

Whether you are building a website from the ground up or implementing a redesign on a site you’ve had for years, finding the right web designer will make all the difference, both in terms of how your site looks, how easy it is to navigate, and the effort required to maintain it. And that means that investing in a great designer is an investment in making your business thrive.

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