Putting a Local Landscaping Company on the Digital Map
MSE Landscape Professionals, based in Escondido, California, is a landscaping company worth knowing. Offering top-notch service in addition to excellent community service and employee programs, they should have been at the top of every local search—except they weren’t.
The MSE Landscape team approached us to redesign their website, make them more visible in search, and help make their reputation as strong online as it was offline.
A new website, built to be found
The existing MSE Landscape website was thin on content, which was the main cause of their low search rankings. To turn things around, we created a new site structure that transformed their single-page site into seven pages—all strategically named and coded in order to maximize their appearance in search. Then we hit the keyboard and filled the pages in with more than 4,000 words of informative, SEO-optimized content sure to catch the eye of Google’s discerning algorithm.
Designed to induce yard envy on every page
We gave the MSE Landscape website a clean, modern look that’s both appealing and usable, and filled it with signature shots of the company’s stellar landscaping work. Our goal was to make the website a pleasure to experience (and also make you want to fix up your yard immediately).
Expanding their reach through social media
It’s a simple fix, yet many businesses don’t integrate their website with their social media accounts. By adding links to the MSE Landscape Facebook and Yelp pages on their site, users now have a quick way to see what other people are saying about the company, and the social feedback keeps on coming.
Leaving no selling point unsaid
If your website doesn’t tell people what makes you such a great company, what else will? Through research and interviews, we uncovered the amazing aspects of MSE Landscape Professionals they hadn’t been touting on their website. These hidden selling points became compelling copy aimed at MSE’s audience of commercial property managers, residential HOA property managers, and homeowners.
The beautiful results
MSE Landscape Professionals now has a sleek, SEO-strong website that lives up to their quality of service and commitment to the community.
- First-page Google ranking for two target keyword phrases
- Increased site traffic
- Higher customer engagement on Google and social media
- Dramatically improved review rating
We’d love to work with you
We love helping business owners solve complex web problems, create incredible websites, and make a meaningful impact in their customers’ lives. If you’d love to work with us, too, drop us a line. We’re looking forward to getting started.