Wynd Realty
We collaborated with Wynd Realty, an Atlanta brokerage services firm, to build a sharp and modern new website.
Bold new messaging for a bold company
Wynd Realty is a challenger brand with a fiery spirit. Their previous website not only failed to represent their attitude, but lacked a messaging ‘hook’ in addition to basics like product features and benefits. We worked with their leadership team in our discovery phase to craft strategic brand messaging anchored in what they stand for, positioning them as a smart, edgy alternative to the big-name brokerages.
A simple, no-frills design
Wynd Realty’s audience is primarily part-time real estate agents who are juggling selling homes as a side gig. They need a brokerage service that’s simple and respects their time. To accommodate this, we designed the website to be clean, minimal, and easy to navigate—which also suits Wynd Realty’s no-BS attitude.
Better on the back end
One of Wynd Realty’s requests for their new site was to set it up for better communications with member agents. We made this happen by creating a password-protected zone where members can easily view and send communications with the brokerage firm.
A convenient member directory
With hundreds of enrolled agents, Wynd Realty wanted to offer them the chance to be found on the website. We created a simple, alphabetized member directory to house their photos and contact information for anyone who may be on the hunt for a new real estate agent.
