Bringing a century-old company into the digital era
American Valve, a leading manufacturer of commercial and industrial valves, has been in business since 1901. The company came to us looking not only for a more modern site, but also a long-term partner to help manage their digital needs over time.
Out with the old, in with the modern
American Valve’s website had all the signs of an aging internet presence. We overhauled it from the inside out, redoing the user experience, content, and design. Now, you’d never guess this is a website of a 100-year-old manufacturer.
Built for the future
Even though we’d be managing American Valve’s web presence for the foreseeable future, we still built it using a CMS that’s easy for the company to manage, should the need arise. The Perch CMS makes changes and updates a cinch. We’ve already worked with American Valve to add several new sections and features since we first launched.
An intro to analytics
To help American Valve’s team learn more about their online customers, we set them up with Google Analytics. Now, they have more insight into their audience and how their website is contributing to their business.
Infinitely more searchable – and findable
To make sure Google would have American Valve.com on its radar, we eliminated all unnecessary pages and broken links, and optimized all the new content for search. Now, it’s easy for American Valve’s audience of engineers, plumbers, and homeowners to find them.
“Trajectory is an absolute pleasure to work with. They communicate well and deliver on time and in budget. Who could ask for more? Highly recommended!”
— Jill Gorzy, American Valve
We’d love to work with you
We love helping business owners solve complex web problems, create incredible websites, and make a meaningful impact in their customers’ lives. If you’d love to work with us, too, drop us a line. We’re looking forward to getting started.