When was the last time you updated your website?
If you had to think about that for a while before you could come up with an answer, then we have some news for you: You’re probably missing out on customers.
Gone are the days when websites were set-and-forget. Nowadays, businesses redesign their websites every few years just to keep up with the changing trends. And with more people than ever accessing websites from their smartphones, it’s even more important to keep up with the times.
Want to make sure your website stays relevant in the ever-changing digital landscape? We’ve listed 6 tips for you below.
The surest way to keep your website relevant in 2018 and beyond is to incorporate mobile-friendly design elements. In 2016 for the first time ever, more people visited websites from their smartphones than from desktop computers, and that percentage will only increase over time.
Here are some simple ways to make your website design more mobile-friendly:
Fore more information about making your website mobile-friendly, read our previous blog, “4 Reasons Why You Need to Make Mobile-Friendly Web Design a Priority.”
Often when we look at older websites, we see content that was clearly written with search engines in mind. Keywords are stuffed into every available opening, rending content easy for Google to search, but repetitive and boring for a visitor to read.
But in recent years, Google has started to give preference to websites that are easy to read and use keywords more minimally. What was standard practice a few years ago simply doesn’t cut it anymore.
If you want your website to stay relevant, you need to write for the people visiting it. The easier your content is for humans to navigate, the longer they stay on your page and the more they interact with your site. Those metrics are important to Google, and the more they see this happening, the more relevant they think your site is to customers’ searches.
This doesn’t mean you should never use keywords. After all, those keywords are what help your site show up in search results in the first place. But you shouldn’t stuff them in where they don’t feel natural to the flow of your content. Write for humans first, then tweak for search engines later.
Let’s dive into keywords a little bit more …
Keywords do still matter in 2018, but the benefit comes more from where you use them than how often they appear on your page.
Generally, you should include keywords in the URL, title, and subheadings of your content. You should also place your keyword in both the first and last 100 words of your piece. This applies to any page on your website, from your service pages to you blog posts.
When choosing what keywords to include, go for long-tail keywords as much as possible. These typically have less competition and are easier to rank for than shorter keywords.
For example, if you’re a chiropractor in Atlanta, you might use the keyword, “Atlanta chiropractor,” or, “neck doctor Atlanta,” instead of simply, “chiropractor near me.”
Ultimately, you want to choose a keyword that your ideal customers and clients are searching, and to place it in your content where it makes the most sense to both Google and your readers.
Social media rules almost everything in 2018. Don’t believe us? Let’s take a look at the stats:
No matter what your target audience’s demographics, they’re on social media, and they expect you to be to. So to keep your website relevant, you need to make it social media-friendly.
First, make sure that your blog posts have social sharing buttons built in. 94% of people share blog content because they think it might be helpful to others. The easier your content is to share, the more traction you’ll see on social media.
You can also include pre-written social media posts in your blogs to make them easier for your readers to share. The most popular option is Click To Tweet, which allows readers to easily tweet snippets of your content.
You can get creative in how you display these, but remember, the goal is for your readers to be able to easily share your content with their followers.
Want to learn more about using social media for your business? Read our previous blog, “How to Choose the Right Social Media Accounts for Your Business.”
One sure way to keep your website relevant is to update it frequently. Google search results prioritize websites that are updated often and regularly, so this can be a good way to continue to get in front of new customers.
Most businesses choose to update their site regularly by writing a weekly, bi-weekly, or monthly blog. This ensures that Google’s spiders always have new content to crawl for the keywords you want to rank for. You may also choose to update your team page with new employee’s headshots and bios, add new case studies of clients you’ve worked with, or add relevant blogs to your service pages.
Remember, any new content you add to your site should be informative and helpful to your visitors, not just filled with keywords to get Google’s attention.
Our final tip to keep your website relevant is to keep an eye on the competition. Follow them on social media and subscribe to their blogs and newsletters. As you watch, ask yourself these questions:
You don’t have to copy your competitors’ entire marketing plan, but if you see something working really well for them, it’s probably a good idea to test it out with your audience. You might just find a new way to relate to your audience and grow your business.
Need some help bring your tired website up to date? We can help. Here at Trajectory Web Design, we love working with businesses to revamp their web presence and give it a fresh, modern feel. If you’d like to learn how we can help, contact us and tell us about your project.
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Ready for a slick new website, increased traffic and more converting customers? Tell us a little about your business and we’ll reach out to get your project underway.