CMP Advanced Mechanical Solutions
CMP has spent five decades transforming visionary concepts into production-ready products for the world's most disruptive technology companies. As a vertically integrated manufacturer serving high-growth sectors like energy storage and warehouse automation, they needed a digital presence that matched their position as an innovation accelerant, not just another metal fabricator.
Key outcomes for CMP:
Repositioned from commodity metal fabricator to strategic innovation partner, attracting technology leaders seeking end-to-end manufacturing expertise
Clarified complex capabilities across six industries with intuitive service journey from rapid prototyping through volume production
Unified North American presence showcasing dual facilities while emphasizing "Made in USA" advantages
Challenge: More Than Metal
After 50 years of innovation, CMP's website told the wrong story.
Visitors saw equipment photos and facility tours. The same commodity messaging every fabricator uses. But CMP isn't just bending metal. They're designing energy storage systems that power the renewable revolution and building the robotic systems transforming global commerce.
Technology innovators struggling to scale breakthrough concepts couldn't see the strategic partner hiding behind machine specifications.
Approach: Innovation First, Equipment Last
We dove deep into what makes CMP different through extensive discovery with their leadership team.
We uncovered their true differentiator: the rare ability to take a napkin sketch through design, prototyping, and into volume production. Their Visual Knowledge Share system. Their zero-carbon manufacturing. Their expertise spanning Amazon's fulfillment centers to homeland security scanners.
This wasn't about prettier pictures. It was about revealing the innovation accelerant their customers desperately needed.
Solution: Built for Breakthroughs
We crafted a modern Webflow site that speaks directly to technology disruptors seeking a true manufacturing partner.
The new narrative leads with outcomes: accelerating time to market, scaling breakthrough technologies, solving complex engineering challenges. Industry-specific messaging demonstrates deep expertise without drowning visitors in technical specifications.
Clear service pathways guide innovators from concept through production, while the partner program section attracts manufacturing collaborators to CMP's expanding network.
