Leading Manufacturing Web Design Agency
Creating Digital Experiences for Almost 3 Decades
Changing standards for manufacturing company websites
Standards for manufacturing companies have changed significantly. Gone are the days of generic and outdated industrial websites. In today's market, manufacturing website design has to be visually appealing and user-friendly to attract potential customers.
The new standards call for clean and modern designs, intuitive navigation, and responsive layouts that adapt seamlessly to different devices. You must also incorporate high-quality product images, videos, and conversion-optimized website copy to effectively tell your brand story and drive growth.
Choosing a manufacturing web design agency
You may want to think twice before hiring your web design company. Remember, this decision will impact your online presence for years to come. Many generic web development companies and digital marketing agencies still rely on outdated practices because they lack knowledge of the manufacturing industry.
You need an agency specializing in industrial websites that takes the time to get to know you, your business, and your goals. Choose a partner with a deep understanding of the manufacturing industry. Think synergy, think long-term.
Our approach: precision-crafted for excellence
All of our websites are custom-built to meet our clients’ unique needs. We never use templates or shortcuts, which result in unoriginal and uninspired websites. Our designs are rooted in a deep understanding of your industry, your target audience, and your unique brand story.
We have a long history of crafting manufacturing websites that attract new customers, build trust, and drive business growth. Our legacy and success are built on a deep understanding of the manufacturing industry, a keen eye for design, and a passion for innovation. We pride ourselves on building website designs that are both visually appealing and functional.
We've worked with various manufacturing companies, from small machine shops to large industrial conglomerates.
Our battle-tested manufacturing website design workflow
Strategy
Every great website starts with a solid strategy. During this phase, we'll run an intensive workshop to better understand your company, goals, and target audience. Combining the insights from this collaborative workshop with our in-depth research, we'll develop a comprehensive plan to create a website that delivers tangible results for you.
Wireframing and content
Next, we'll create detailed wireframes that map out the website's structure, layout, and functionality. Our wireframes also include web copy to make sure that your website is built on clear, compelling messaging. The days of shoehorning text to fit layouts are over. Images and words now work seamlessly together.
Design
With the strategy and content in place, we'll move on to the visual design phase. Our designers will craft a stunning, user-friendly interface that reflects your brand identity and provides a seamless customer journey. From eye-catching product showcases to intuitive navigation, every element will be thoughtfully designed to engage and convert.
Development
Your design comes to life in the development phase. Our skilled developers optimize your website for performance, security, and search engine visibility. We'll also rigorously test your site across various browsers and devices, ensuring a responsive website design for your visitors.
Ongoing Support
We believe in establishing long-term relationships with our clients. That’s why we offer continuous website maintenance and support even after the launch. Our ongoing support includes conversion rate optimization, SEO services (Search Engine Optimization), content updates, content marketing, and design refinements. Our team will be there for you even after the launch, ensuring your website remains a powerful asset for your manufacturing business.
A showcase of our favorite manufacturing web design
Trajectory has partnered with several manufacturing companies to enhance their online presence through website redesign and development. The focus was on functionality, efficiency, and modern aesthetics to ensure a seamless user experience.
Accord Ventilation
We had the pleasure of teaming up with Accord Ventilation, a leading manufacturer of air ventilation products, to revamp their online presence. Our main goal was to create a sleek and user-friendly website that effectively showcased their extensive range of over 100 products. We focused on streamlining the navigation to ensure easy access to product information while maintaining a modern and minimalist design aesthetic that perfectly reflected Accord Ventilation's product line. By organizing their products into a clear and interactive catalog, complete with captivating photography and intuitive listings, we provided a seamless browsing experience for their customers. We implemented top-notch speed and security features to enhance usability and search engine optimization.
Fly By Night
We collaborated with Fly By Night, a well-known furniture store, to develop their website and showcase their exquisite products. Our team focused on creating a strategic web design that enhances the customer experience. The site guides users effortlessly through the purchase journey by combining captivating photography, user-friendly navigation, and insightful content.
The new website featured Fly By Night's customizable furniture pieces and strategically placed call-to-action buttons to maximize conversions. We take pride in delivering a beautiful online experience that mirrors the high-quality craftsmanship of Fly By Night’s products. With ongoing support to optimize performance, including monitoring analytics and providing security updates, we ensure that the website continues to deliver an exceptional user experience.
CET Color
Trajectory joined forces with CET Color, a top-notch digital printer manufacturer, to revamp their website. With an outdated website that did not match their innovative product line, CET Color sought a fresh start with us. We listened closely to their vision of vibrant colors and a sleek interface, delivering a modern, clean look that elevated their brand. To stand out in a competitive market, we honed in on their unique selling points and tailored the messaging to resonate with their target audience. By optimizing the site for search engines and implementing compelling calls to action, we boosted user engagement and lead generation. The new website, built on Craft CMS, has improved security, speed, and performance tracking. Our collaboration with CET Color resulted in a stellar website that reflected the brand's image.
Sohacki Industries
We recently collaborated with Sohacki Industries, a top-notch high-precision machine shop located in St. Augustine, FL. Their outdated Flash-based website was in need of a modern makeover, so we revamped it to ensure a seamless user experience across all devices. By optimizing the site's structure and content for improved search engine visibility, we helped Sohacki Industries redefine its online presence with a clear and compelling message. The new website reflects the quality of Sohacki's carefully crafted products and equips them for future growth.
Masterack
Masterack, a top-notch commercial vehicle manufacturing company, approached us to redesign their website to showcase their products more effectively. As an industry leader in upfit solutions for commercial vehicles, Masterack needed a website upgrade to showcase its extensive product line. We focused on creating a user-friendly platform where customers can easily browse through custom vehicle cargo installations by category and vehicle type. To ensure a seamless experience, we incorporated essential features like a custom location-finding map to help customers locate the nearest retail seller. Our design approach prioritized simplicity and functionality, allowing Masterack to efficiently manage its inventory page and track performance through Google Analytics.
Cellofoam
We teamed up with Cellofoam to redevelop the company's website and streamline its extensive product catalog. Cellofoam, a trusted supplier in the construction industry, sought our expertise to modernize its online presence. Together, we crafted a fresh digital image tailored to meet the needs of today's customers. With a focus on user experience, we reorganized the diverse range of building materials into easy-to-navigate categories, ensuring quick access to the products users are looking for. Moreover, we developed a customized document library to simplify the search for technical specifications, catering to the specific requirements of Cellofoam's clientele. By leveraging Craft CMS, we provided Cellofoam with an intuitive platform, empowering its internal team to easily update and manage the website. Our collaborative approach and dedication to enhancing Cellofoam's online visibility have paved the way for a more user-friendly and engaging digital experience.
American Valve
American Valve, a renowned commercial and industrial manufacturer with a rich history dating back to 1901, turned to us for a digital makeover. The company website had become outdated, so they wanted a fresh look and feel that represented the brand better. From revamping the user experience to refreshing the content and design, we transformed the site into one with a modern, sleek design. Despite being tasked with managing the website long-term, we used a user-friendly CMS that American Valve could easily manage independently. By setting them up with Google Analytics, we empowered the team to gain valuable insights and track performance impact more effectively. Through strategic optimization and streamlining, we ensured that American Valve's website is now more visible and accessible to its target audience of engineers, plumbers, and homeowners.
Trajectory's blueprint for the perfect manufacturing website design
Clear brand identity
Your manufacturing website should reflect your brand identity. That’s why we always incorporate your company's logo, colors, and messaging in all our designs. Keeping a consistent visual language across your site builds trust and ensures that your target audience recognizes your brand at every touchpoint.
Easy navigation
A user-friendly and intuitive navigation system is the backbone of any successful manufacturing website design. All our websites are designed to give visitors easy access to the information they seek, whether it's product details, contact information, or company history. By simplifying your navigation, we improve the overall user experience and encourage visitors to explore your site further.
Compelling visuals
High-quality visuals are a powerful tool in manufacturing web design. We incorporate captivating product images, manufacturing process visuals, and facility tours to create a visually appealing and engaging experience for your visitors. By highlighting the quality of your products with compelling visuals, we help build trust and credibility with potential customers.
Mobile responsiveness
In today's mobile-driven world, responsive web design is table stakes. Your website should seamlessly adapt to any screen size, whether it's a desktop, tablet, or smartphone. It improves the user experience and search engine ranking of your website. All of our designs are responsive without compromising on the look and feel. We test the sites on several devices and browsers to ensure your manufacturing website looks and functions flawlessly.
Conversion-focused design
At Trajectory, we believe that every manufacturing website should be a powerful conversion engine. Whether you want to generate leads, drive product sales, or increase inquiries, we have design solutions for you. We strategically integrate call-to-action buttons, contact forms, and lead capture mechanisms to support your goals. By focusing on conversion, we help you maximize the return on investment from your website.
Optimized performance
Slow-loading websites can frustrate visitors and lead to high bounce rates. That's why we optimize your manufacturing website for peak performance. We rely on best-of-breed infrastructure, resize images, and optimize code to minimize page load times. Our fast and interactive website keeps visitors interested and entices them to explore your products.
Seamless integration
Your manufacturing website should be a seamless extension of your business operations. We ensure your site seamlessly integrates with other systems, such as inventory management, CRM, and e-commerce platforms. This integration streamlines processes and ensures a smooth experience for your business and customers.
Local SEO
Considering people’s search patterns and digital habits, local SEO is crucial for manufacturing businesses to reach their target audience. We optimize your website for local search by incorporating location-specific keywords and localized content. All our websites follow the best SEO practices to improve your visibility and attract more qualified leads from your local area.
Build trust and credibility
Building trust and credibility with your audience is vital to the success of your manufacturing business. Our designs incorporate conversion elements such as customer testimonials, industry certifications, and awards to showcase your expertise and reliability. We also prioritize transparency by providing detailed information about your products, processes, and company history, strengthening your credibility with potential customers.
Efficient product showcase
Building trust and credibility with your audience is vital to the success of your manufacturing business. Our designs incorporate conversion elements such as customer testimonials, industry certifications, and awards to showcase your expertise and reliability. We also prioritize transparency by providing detailed information about your products, processes, and company history, strengthening your credibility with potential customers.
Custom website design
Every business is unique, with its distinct brand identity, product offerings, and target audience. That's why we approach each web development project with a custom mindset, personalizing every aspect of your website design. Whether you're looking for a bold, modern design or a more traditional aesthetic, our experienced designers work closely with you to understand your vision. From there, we craft a custom design that seamlessly integrates your brand elements, showcases your products, and delivers a great user experience. Our custom approach ensures that your manufacturing website stands out from the competition.
Engaging and informative content
A well-designed manufacturing website should not only look great but also provide valuable and engaging content. We work with you to create compelling product descriptions, informative blog posts, and insightful industry news that resonates with your target audience. By providing useful and relevant content, we help establish your manufacturing business as a thought leader in your industry, attracting more visitors and keeping them engaged on your site. Our content strategy focuses on addressing your customers' pain points, highlighting your unique value proposition, and guiding visitors through the buyer's journey, ultimately leading to increased conversions and customer loyalty.
Don't just take our word for it
Forge your digital presence with Trajectory
A well-designed website is non-negotiable for a modern-day manufacturing company. At Trajectory, we're more than just a manufacturing website design agency – we're your partners for online growth, engagement, and brand loyalty. Whether you need a small business website or a large industrial website, our team is here to help.