Equal Parts Consulting

We worked with Equal Parts, a consulting firm based, to design their website and re-focus their company branding.

Responsive website design for consulting company

Equal Parts Consulting, located in Carlsbad, California, is a consulting firm specializing in improving organizational culture to help businesses succeed. They offer services such as strategic recruitment, integrative HR, leadership development, and infrastructure optimization to transform organizations that are looking to improve employee happiness, increase brand value and sales, drive organizational stability, decrease turnover, and increase company efficiency.

Equal Parts mobile site

A lightning-fast website that keeps users engaged

The new Equal Parts website provides an exceptional balance of content, design, and functionality. Visitors to the site experience page load times of less than a second, making them much more likely to stay and learn more. With a striking design that functions flawlessly on every device, the new website gives users every reason to browse throughout the site and reach out to the team about their consulting services.

We placed CTAs strategically throughout the website

A refined conversion process through strategic content

Now that each page considers the user’s stage in the buying cycle and provides a clear next step for them, Equal Parts has experienced an increased conversion rate site-wide. New users to the site can learn about Equal Parts’ background, experience, services, and philosophy and then quickly understand where to click next.

We created a website that functions across all devices

A unified brand message across marketing platforms

The team at Equal Parts is passionate about branding, company culture, and business growth — and it showed in every conversation our team had with them. Their new website unifies their own branding while demonstrating their authority on these topics, making new customers more confident in their abilities and more likely to reach out for a consultation.

“Working with Trajectory to build our new company website was a great experience. Josh and his team understood our objectives and vision and created a product that truly represented us. What stands out most is Trajectory’s ability to offer professional guidance and opinion without imposing their agenda. We are very happy customers.”

5-star rating
Michael Valenzano

Ready for a stellar new website?

We’re ready for takeoff! Tell us a little about your business and we’ll reach out to get your project underway.