Insurance Risk Services

We worked with Insurance Risk Services, an insurance inspection and underwriting firm, to redesign their website.

Responsive website design for insurance inspection company

Insurance Risk Services, located in Sanford, Florida, has offered insurance inspection and underwriting services since 1984. Their customers are primarily in the property and casualty insurance industry and include national, regional, and local insurance underwriters and agencies.

Mobile web design

A engaging, responsive website that attracts and retains users

Our rebranding and redesign work resulted in a simple, yet functional, website that provided a pleasing aesthetic to web visitors. New users to the website are now curious and engaged, spending more time on the page and backing out of the website less frequently, giving IRS the chance to establish and build relationships with their target audience.

The redesigned website is consistent with IRS’ branding

A boost in search engine rankings for target keywords

Prior to the redesign, IRS didn’t rank on the first page of Google for target keyword phrases “insurance inspection services Florida” and “insurance underwriting services Florida.” After the redesign, they ranked in the top 5 for both.

The redesigned website functions across all devices

A cohesive training plan for IRS insurance inspectors

Now, the IRS website can do more than attract and retain the attention of target customers — it is a hub of information for the entire IRS team. Inspectors can easily access information and the IRS leadership team can easily update their training material, leading to a consistent experience for every customer who works with them.

“Trajectory made the entire web design process simple and painless. From quote to completion they exceeded our expectations. Outstanding service and product.”

5-star rating
Dave Valenzano

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