One of the best feelings as a business owner is finally getting to launch your shiny, new website. For months now you’ve waited anxiously as a better, more functional version of your current site was being built, and at long last, it’s live and ready for visitors.
It may feel like you’re completely done with that project, but chances are, there are still a few key things left to do for your website to be completely ready. Here are 5 important steps to take after your website redesign.
The first thing to do after launching your new website is to set up Google Analytics. This tool measures how much traffic each page on your site receives, what demographic your visitors belong to, where they’re visiting from, how long they stay, and more.
Essentially, Google Analytics measures how effective your website is and shows you where you can improve if it’s not performing as well as it should.
Google Analytics comes free with any Google account. You’ll need to add your website’s information into the platform, then add a piece of HTML code (called a tracking code) to your website’s header.
Your web designer typically handles this for you (we always do), but if you need to do it yourself, Google walks you through getting started with Analytics.
The next step after launching your redesigned website is to let your customers know. Usually the easiest way to do this is through an email blast to your mailing list.
However, be careful about how you compose that email. If your subscribers are anything like the vast majority of consumers, they didn’t sign up for your emails because they wanted something else on their reading list. They signed up because they thought you could offer value.
Your relaunch announcement should provide value, too.
Maybe you include a limited-time offer, like a discount on your services or products. Maybe you explain a lesson you learned through the redesign process that can help them in their businesses. Maybe you’ve created a mobile app along with your redesign, and you share the download link with them for ease of use.
Whatever you choose, make sure that your customers feel included, appreciated, and rewarded. Those feelings are what make them want to click through to your new site and start using it the way you intended.
Not sure how to do this? Read our previous blog, “7 Tactics to Establish Trust and grow a Loyal Audience.”
Want another good way to announce your redesign? Head over to your social media profiles and let your fans know. Share a screenshot of your homepage, add a link in your social post, and let the likes pour in.
Since social media is less personal than an email, feel free to brag a little. You want to show your new website off, so feel free to use language like:
Blasting your relaunch out on social media is good because not all of your followers are subscribed to your email list, and therefore won’t get the announcement in their inbox. Sharing on social gives you a broader reach and just might bring in some new customers, too.
By the way — if you want more ways to bring in customers on social media, we show you how to do that here.
And while we’re on the subject of social media, don’t forget to update your bio. If you don’t already link to your site from the about section on each profile, add that URL now. And if you already linked but your URL changed, be sure that your bios reflect it accordingly.
Paid search ads can be a huge asset when it comes to getting your newly redesigned website in front of more people.
Here’s the problem: 93% of online experiences begin with a search engine. But 75% of users never scroll past the first page of search results. Unless you’re on the first page for any term they might search — which can be really tricky for certain industries — you’re missing out on a lot of search engine traffic.
However, Google allots 7 paid spots (4 up top and 3 down below) per page.
So if you invest in paid search ads through Google Adwords, you have a much better chance of being seen by your audience and getting them to click through to your website.
If you worked with a good web designer for your relaunch, your new site probably has a lot of written content on it already. But it’s important to keep adding content in the months after your redesign.
Google gives preference to websites that A) are updated frequently, and B) have been updated recently. To Google, this means you’re more likely to have relevant information, and that’s what they want to show when someone searches for a term. Constantly updating your website content ensures you’ll show up higher in organic search results.
The easiest way to do this is to write a blog on your website. This blog should pertain to your industry and provide information that’s valuable for your visitors. You should also plan to publish on a consistent basis. We publish a new post every 2 weeks on our blog, but weekly and monthly posting are also popular frequencies.
Aside from SEO help, having a blog on your website showcases your expertise in your field and makes visitors more eager to work with you. If you want to learn more about starting a blog for your business, check out our previous blog, “What You Need to Know About Content Marketing.”
A website redesign can be a great investment for your company. But if you don’t market it well, it simply won’t yield the kind of returns you’re hoping for. Here at Trajectory, we provide ongoing marketing support to many of our past design clients, and we can do the same for you. Let us help you put your website to work! Contact us to learn how.
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Ready for a slick new website, increased traffic and more converting customers? Tell us a little about your business and we’ll reach out to get your project underway.