Web Design for B2B Companies
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Featured Projects
EVPassport
Electrifying the future of transportation by making complex charging infrastructure accessible to every property owner.
PRAXIS3
Expanding architectural horizons without abandoning the automotive foundation that built their reputation.
North Georgia Pipeline
Bridging the credibility gap between a regional contractor image and their reality as Google's construction partner.
MGA Research
Revealing the true scale of a safety testing powerhouse hidden behind an outdated website.
Here's what sets us apart
Industry Expertise That Matters
We fluently speak manufacturing, SaaS, logistics, and professional services. Twenty years of B2B experience means we understand your buyers' mindset and your sales complexity.
Stakeholder-Focused Strategy
We design for buying committees, not individuals. Your site guides technical evaluators, financial decision-makers, and end users through their unique evaluation criteria.
Lead Quality Over Quantity
We optimize for qualified opportunities, not just form fills. Smart forms, progressive profiling, and strategic gating ensure your sales team focuses on real prospects.
Integration-First Development
Your website seamlessly connects with CRM, marketing automation, and analytics platforms. No more manual data entry or lost leads between systems.
Data-Driven Refinement
We track what matters: pipeline influence, content engagement, and conversion paths. Regular optimization ensures your site continuously improves its ROI.
Performance That Scales
Enterprise-grade infrastructure handles traffic spikes from campaigns, supports global audiences, and maintains sub-second load times that keep prospects engaged.
Don't just take our word for it
"Working with Trajectory was great. Excellent craftsmanship and most importantly - do exactly what they say they'll do, always on time."
"Trajectory was a huge help. Our company offers a lot of services, and Trajectory was able to organize it all in a logical manner that made sense. I can't thank them enough!"
"The Trajectory team exceeded our expectations for our design firm's new website. We were thrilled with the way they were able to capture our varied work and services and clearly and beautifully organize so much information and work experience."
Built for Growth
Conversion-Optimized Architecture
Every page element drives toward conversion. Smart CTAs adapt to visitor behavior, forms progressively profile leads, and content paths guide buyers toward contact.
Global Performance at Scale
CDN delivery, image optimization, and clean code ensure sub-2-second load times worldwide. Your site handles traffic spikes from campaigns without breaking a sweat.
Enterprise Security Standards
SOC 2 compliant hosting, SSL encryption, and regular security audits protect your data and reputation. We meet procurement requirements for Fortune 500 clients.
The B2B Buyer's Journey Is Complex
Today's B2B purchase involves 6-10 decision makers, months of research, and dozens of touchpoints before first contact. Your website must serve as a 24/7 sales resource, answering technical questions, demonstrating ROI, and building consensus among diverse stakeholders.
Most B2B websites fail because they're built like brochures—static presentations that force prospects to request information rather than self-serve. We build dynamic platforms that educate, qualify, and nurture leads through sophisticated buyer journeys. This means creating content paths for different roles, progressive disclosure of information based on engagement, and strategic calls-to-action that match intent.
When 70% of the B2B buying journey happens before sales contact, your website must do the heavy lifting of relationship building, trust establishment, and solution education.
Lead Generation Technology That Delivers Results
The difference between a website that generates leads and one that generates revenue lies in the technology stack. We implement intelligent lead capture systems that adapt to prospect behavior—showing different forms based on content consumption, company size, or industry vertical.
Our forms use progressive profiling to gather information gradually, reducing friction while building rich prospect profiles. Integration with marketing automation platforms enables sophisticated nurture campaigns, lead scoring models, and behavioral triggers that move prospects through your funnel.
We configure closed-loop analytics that track leads from first touch to closed deals, providing clear ROI metrics for your marketing investment. Every element—from dynamic CTAs to smart content recommendations—is optimized to convert anonymous visitors into qualified opportunities your sales team can close.
Built for Global B2B Excellence
B2B companies operate across time zones, languages, and cultural contexts. We build websites that perform flawlessly for international audiences while maintaining brand consistency. This includes implementing proper hreflang tags for international SEO, configuring CDN delivery for global performance, and creating flexible content structures that support regional variations.
Security is paramount—we implement enterprise-grade protection including WAF configurations, DDoS mitigation, and SOC 2 compliant hosting that satisfies procurement requirements.
Accessibility isn't optional—WCAG compliance ensures your site serves all users while meeting corporate compliance standards. Whether your prospects are engineers in Shanghai, executives in London, or procurement teams in São Paulo, your website delivers a world-class experience that converts.
What makes B2B website design different from B2C?
B2B websites serve longer, more complex sales cycles with multiple stakeholders evaluating detailed information over weeks or months. Unlike B2C sites focused on immediate transactions, B2B sites must build trust through thought leadership, demonstrate expertise through case studies, and provide deep technical content that answers sophisticated questions. We design B2B sites that guide buying committees through consensus-building, offer self-service research tools, and generate qualified leads rather than impulse purchases.
What platforms and integrations do you support?
We build exclusively on Webflow for its enterprise-grade security, performance, and flexibility without recurring platform fees. Our sites integrate seamlessly with leading B2B tools including Salesforce, HubSpot, Marketo, Pardot, and Microsoft Dynamics. We also configure connections with analytics platforms, chat systems, ABM tools, and intent data providers. This integrated approach ensures your website works as the centerpiece of your martech stack, not another disconnected silo.
How long does a B2B website project typically take?
Most B2B website projects run 14-18 weeks from kickoff to launch, though timeline varies based on content migration needs, integration complexity, and stakeholder availability. The process includes 2-3 weeks for discovery and strategy, 3-4 weeks for design, 6-8 weeks for development and content migration, and 2-3 weeks for testing and launch preparation. We've maintained our perfect on-time delivery record by building realistic timelines that account for the thorough review cycles B2B projects require.
Can we test and optimize after launch?
Absolutely—we build every B2B site with optimization in mind. Our sites include comprehensive analytics setup, conversion tracking, and A/B testing capabilities from day one. Post-launch, we offer conversion rate optimization programs that systematically test and improve key pages, forms, and user flows. You'll have access to detailed dashboards showing visitor behavior, conversion funnels, and content performance, enabling data-driven decisions about site improvements and marketing investments.
What if we need to create campaign pages quickly?
We build your site on Webflow with modular components and templates that enable rapid page creation without developer involvement. Your marketing team can spin up landing pages for campaigns, events, or product launches using pre-built blocks that maintain design consistency. We provide training on the page builder system and can offer rapid turnaround support when you need custom functionality. This agility means you can respond to market opportunities without the typical web development bottlenecks.
