Our Expertise

Web Design for Nonprofits

Your mission matters—and your website should too. We build accessible, results-driven websites for nonprofits, foundations, government programs, and organizations working for the public good.

Trusted by

Why Trajectory?

Here's what sets us apart

Deep Nonprofit Experience

We've partnered with Atlanta nonprofits over 20 years, from local food banks to national foundations. We understand grant cycles, donor psychology, and board dynamics.

Messaging That Moves Donors

We translate complex missions into clear stories that inspire action. Your programs might be intricate, but your website message won't be.

Built for Your Team

Most nonprofits don't have dedicated web staff. We build sites your program coordinator can update between grant applications.

Conversion-Focused Design

Beautiful isn't enough. We optimize every page to drive donations, volunteer signups, and program registrations.

Fair, Transparent Pricing

No surprise costs or big agency markup. Fixed pricing that respects your budget and delivers maximum impact.

Long-Term Partnership

We're here after launch with training, support, and strategic guidance as your mission evolves.

Testimonials

Don't just take our word for it

“Trajectory is very professional and easy to work with! The communication was timely and transparent. Every detail of our website from the planning to going live was greatly designed and executed by this team. We are looking forward to working with them more in the future.”

City of Atlanta

"Our new website is beautiful and just what we wanted. The whole process was seamless. I highly recommend Trajectory. You won't be disappointed."

Atlanta Habitat for Humanity

“Not only did we end up a beautiful website, we worked with an amazing team. From outlining our needs, researching comp sites and creating something unique and special to embrace and highlight what we do and who we are, Trajectory delivered beyond our expectations.”

Ronald McDonald House Charities
Process

Our nonprofit web design process

01. Understanding Your Mission and Stakeholders

Every nonprofit website project begins with deep listening. We start by mapping your ecosystem—donors, volunteers, program participants, board members, funders, and community partners all interact with your site differently. We analyze your current donation patterns, review your grant requirements, and understand your program delivery model. This phase includes competitor analysis of similar nonprofits, reviewing your existing Google Analytics data to understand user behavior, and conducting stakeholder interviews to uncover what's really needed versus what's simply wanted. We also evaluate your current technology stack, including any donor management systems, CRM platforms, or email marketing tools that need integration. The goal isn't just to build a pretty website—it's to create a digital strategy that advances your mission while respecting your resources.

02. Content Strategy and Information Architecture

Nonprofits often struggle with organizing complex programs into clear website navigation. We transform your services, impact stories, and organizational information into an intuitive structure that serves multiple audiences simultaneously. This means creating distinct pathways for donors seeking transparency, volunteers looking for opportunities, and clients needing services—all while maintaining a cohesive narrative about your impact. We develop content hierarchies that prioritize donation forms and calls-to-action without overwhelming visitors. Your program descriptions get translated from grant-speak into human language. We map out how blog posts, annual reports, impact metrics, and success stories will live together. Special attention goes to planning your donation page flow, ensuring PCI compliance requirements are met while minimizing friction in the giving process.

03. Visual Design That Builds Trust

Nonprofit websites must balance emotional appeal with professional credibility. Our design phase focuses on creating visual storytelling that connects hearts to your cause while maintaining the institutional trust major donors and foundations expect. We develop color palettes that reflect your mission—warm and approachable for human services, bold and urgent for advocacy organizations. Typography choices ensure readability across all ages and devices, crucial when your audience spans from young volunteers to elderly donors. We design custom donation forms that feel secure and trustworthy, event calendars that are actually easy to navigate, and volunteer portals that encourage participation. Every design decision considers WCAG accessibility standards, ensuring your site serves everyone in your community regardless of ability.

04. Development with Nonprofit-Specific Features

Building a nonprofit website requires specialized functionality beyond standard business sites. We implement secure donation processing with options for recurring gifts, tribute donations, and employer matching. Event registration systems connect to your calendar while handling capacity limits and waiting lists. Volunteer management portals track applications, background checks, and scheduling. We integrate with common nonprofit tools like Salesforce Nonprofit Cloud, Blackbaud, DonorPerfect, or lighter solutions like Google Workspace for Nonprofits. Your content management system gets configured so program staff can update success stories without breaking the design. We ensure your site qualifies for and maximizes the Google Ad Grant program, potentially worth $120,000 annually in free advertising. Every feature gets built with mobile-first responsive design, recognizing that increasingly donors give and volunteers sign up from their phones.

05. Launch Planning and Staff Training

A nonprofit website launch requires careful orchestration to maintain donor trust and operational continuity. We develop a migration plan that preserves your SEO rankings, donation history, and event registrations. Redirects get mapped from old URLs to prevent broken links in grant applications or printed materials. Before going live, we conduct thorough testing of donation forms with small test transactions, verify email notifications reach the right staff, and ensure accessibility compliance through automated and manual testing. Your team receives customized training based on their roles—development staff learn to create campaign pages, program managers understand how to post updates, and executives see how to access analytics dashboards. We create documentation specifically for your organization, not generic manuals, including emergency contacts and troubleshooting guides for common scenarios.

06. Ongoing Support and Optimization

Nonprofit needs evolve with funding cycles, campaigns, and community needs. Our partnership continues beyond launch with proactive support designed for organizations without dedicated IT staff. We monitor your site security, perform regular backups, and handle SSL certificate renewals and software updates—technical necessities you shouldn't have to think about. When you need campaign landing pages for year-end giving or emergency response efforts, we're ready to move quickly. We track your Google Analytics to identify opportunities, like discovering that your volunteer page has high traffic but low conversions, then implementing fixes. Annual reviews examine what content drives donations, which stories resonate, and how user behavior changes across devices. As your mission grows, we help evaluate when it's time for new features like membership portals, online learning systems, or advocacy tools, always balancing ambition with budget reality.

Your Nonprofit's Digital Challenges Are Unique

Corporate websites sell products. Nonprofit websites change lives. This fundamental difference drives everything we do. Your site must speak to anxious families seeking services while simultaneously convincing major donors you're a sound investment. It needs to inspire emotional connection without sacrificing the data-driven transparency that foundations demand.

Program participants need simple access to resources, volunteers need clear pathways to engagement, and your board needs metrics that demonstrate impact. Most web agencies apply business templates to nonprofit needs, resulting in sites that look professional but fail to drive donations or communicate mission effectively.

We've spent two decades learning how different nonprofit sectors work—how food banks differ from arts organizations, why advocacy groups need different tools than direct service providers, and how foundation-funded programs require different accountability features than grassroots organizations. This deep understanding shapes every decision, from navigation structure to donation form placement, ensuring your website serves your mission rather than fighting against it.

Donation Technology That Converts Visitors to Supporters

The difference between a 2% and 4% donation conversion rate can determine whether programs expand or get cut. We obsess over every friction point in your donation process because we understand that nonprofit sustainability depends on online giving.

Our donation forms are built for trust—clear security badges, transparent fee disclosure, and progress indicators that reduce abandonment. We implement smart features like employer matching lookups, tribute gift notifications, and recurring donation options that increase average gift size by 40%. But technology alone doesn't drive giving.

We craft donation pages that tell impact stories, showing donors exactly how their $25, $100, or $1,000 creates change. Integration with donor management systems like DonorPerfect, Bloomerang, or Salesforce Nonprofit Cloud means gifts flow directly into your development workflow without manual data entry. We configure automated tax receipts, thank you sequences, and segment tracking so you can focus on donor relationships rather than technical details. Every element—from the donate button color to the suggested giving amounts—gets optimized based on nonprofit best practices and your specific donor demographics.

Built for Everyone in Your Community

Accessibility isn't charity—it's essential to your mission. One in four adults has a disability, and nonprofits often serve populations with higher rates of visual, hearing, or cognitive challenges. We build every nonprofit website to meet WCAG 2.1 AA standards, ensuring screen readers can navigate your donation forms, videos include captions, and color contrast works for low-vision users. But true accessibility goes beyond compliance.

We consider users on slow internet connections, older devices, and limited data plans—common realities for many program participants. Forms work without JavaScript for users on library computers. Content remains readable at 200% zoom for aging donors. Navigation stays simple enough for users with cognitive challenges while remaining sophisticated enough for foundation officers doing due diligence.

Mobile responsiveness isn't just about making things fit on phones—it's about understanding that many of your clients only access the internet through phones, that volunteers sign up during commutes, and that emergency donations often happen on mobile devices during crisis response campaigns.

Frequently Asked Questions

How much does a nonprofit website cost?

Our nonprofit website projects typically range from $20,000 to $50,000, depending on complexity, integrations, and content migration needs. We offer fixed pricing with transparent deliverables—you'll know your total investment upfront. The cost includes strategic planning, custom design, development, training, and post-launch support. Most nonprofits find the investment pays for itself through increased online donations and improved operational efficiency.

How long does a nonprofit website redesign take?

Most nonprofit website projects take 12-16 weeks from kickoff to launch, though simpler sites can move faster and complex integrations may take longer. The timeline often depends on your team's availability for feedback and content review—we've never missed a deadline in 20 years. We work around campaign schedules, avoiding year-end giving season launches, and can accelerate timelines for crisis response or urgent grant requirements when needed.

Do you work with nonprofits outside Atlanta?

Yes, absolutely. While we're proud to be Atlanta's trusted nonprofit web partner, we work with regional and national nonprofits from across the country. Our process translates perfectly to remote collaboration, with video discovery sessions and online project management. Whether you're a local food bank or a national foundation, we bring the same founder-led attention and nonprofit expertise to every project.

What platform do you build nonprofit websites on?

We build exclusively on Webflow for its perfect balance of design flexibility, security, and ease of updates without ongoing licensing fees. Webflow allows us to create custom designs that match your brand perfectly while giving you powerful content management capabilities. We integrate seamlessly with specialized nonprofit platforms like Blackbaud, Salesforce Nonprofit Cloud, DonorPerfect, and other donor management systems. This approach gives you the best of both worlds—a beautiful, custom website with robust nonprofit functionality.

Can our staff update the website after launch?

Absolutely—we build every site with your team's technical comfort in mind and provide role-specific training. Development staff learn to create campaign pages, program managers update success stories, and executives access analytics dashboards. You won't need to know code for routine updates like adding blog posts, changing event details, or updating program information. For complex changes, we're always available, but daily content management stays in your hands.

What if we need help after the website launches?

Every nonprofit website includes 30 days of post-launch support, and most clients continue with ongoing partnership packages that include security updates, technical support, and strategic guidance. We're here when campaigns need landing pages, when integrations need adjustment, or when you're simply not sure how to implement a new feature. With 20 years serving nonprofits, we understand that your needs evolve with funding cycles and campaigns—and we're here for the long haul.