Georgia Health Foundation website on a laptop
Case Study

Georgia Health Foundation

The Georgia Health Foundation has been investing in Georgia's health since 1985, awarding over $14 million in grants to 734+ nonprofits across the state. As one of only two health-focused foundations in Georgia, they take a unique responsive approach—trusting local organizations to identify their communities' most pressing health needs and develop effective solutions.

Key outcomes for Georgia Health Foundation:

Clarified funding priorities and eligibility requirements, helping nonprofits quickly determine alignment before investing time in applications

Built a powerful storytelling platform showcasing grantee impact and fostering connections across Georgia's health nonprofit community

Streamlined the grant-seeking journey with intuitive navigation and clear pathways from discovery to application submission

Clean website design on an iPad
DECORATIVE

Challenge: Lost in Translation

After 20 years, the Foundation's website had become a barrier instead of a bridge.

Grant seekers couldn't understand funding priorities, leading to 190 applications for just 20-25 available grants—wasting everyone's time.

Staff struggled with an aging WordPress site that broke with every update, while powerful success stories remained buried and untold.

Mobile site design
User-friendly website design

Approach: Strategy First

We started where we always do—with deep listening.

Through extensive discovery sessions with board members and staff, we uncovered the foundation's true story and mapped the grant-seeker journey from first discovery to funding celebration.

Only after understanding their mission, audience, and goals did we begin crafting the solution.

Solution: Clarity Meets Heart

We built a modern Webflow site that speaks directly to small nonprofits doing big work.

Clear funding priorities guide organizations to determine fit within seconds, while featured grantee stories showcase real impact across Georgia.

The intuitive backend means the Foundation's team can update content in minutes, not hours—no more wrestling with broken themes or calling developers for tiny changes.

ReStore section of Atlanta Habitat website showing donation process steps and store location information

Results: Mission Amplified

The new site works as hard as the foundation does.

Grant seekers find what they need immediately, staff spend less time fielding misaligned inquiries, and grantee stories finally get the spotlight they deserve.

Most importantly, the Georgia Health Foundation can focus on what matters most—investing in organizations that make Georgia healthier, one community at a time.

Georgia Health Foundation website on a macbook