The Rocket Blog

Expertise on web design, content marketing, SEO, and more to launch your business into the stratosphere.

How to Improve User Experience on Your Website

It’s not enough to simply provide great customer service in person or over the phone. Many of your customers will encounter your business online first, so every aspect of your website provides visitors with a fantastic user experience (UX). In this blog post, we’ll show you how we make your customers’ lives easier by focusing on their needs and concerns and taking a proactive approach to anticipate their experience.

How We Connect and Convert Through Powerful Website Copy

The written content on your website pages is what lets visitors know what your company is all about and why they should want to do business with you. They can tell the difference between strategic content that pinpoints their exact concerns and guides them to a solution, and text that’s only there to fill out a page. So in this blog post, we’re showing you the exact copywriting process we follow with each of our web design clients to produce compelling, powerful content that converts.

Checklist: Everything You Need to Know Before Choosing a Web Design Agency

Investing in a new website is a pretty big undertaking for most small and medium businesses. Often, it means shelling out a significant chunk of your annual budget in exchange for a huge marketing asset that you’ll use every single day for the next few years. So choosing a web design agency that truly has your business’s best interest at heart requires digging a little deeper. In this blog post, we’ll walk you through each step of the web design agency search and show you what to look for along the way.

The Beginner’s Field Guide to Web Design Best Practices

Every website we’ve built has brought a unique set of challenges, and in solving them, we’ve learned firsthand which design techniques and marketing tactics consistently bring in the best results. In this article, we’re sharing some of these best practices for each phase of the web design process, from your site’s overall strategy to its structure, layout, content, and technical considerations going on behind the scenes. So when it’s time to build out your next website, you’ll understand the reasons behind each step along the way.

How to Write a Perfect Website Hero Message

Research shows that 55% of people will leave a website in under 15 seconds if it doesn’t immediately capture their attention. Do you know how to write a website hero message that instantly engages your visitor and compels them to take action on your site? In this article, you’ll learn how to create the perfect website hero message so you can start forming new relationships with your visitors and increase your conversions.

Why Your Website’s Logo Doesn’t Need to be Bigger

Of all of the websites we’ve built and launched for our clients, the most commonly requested design change is to make the logo bigger. The problem is that the “bigger is better” mentality doesn’t work when it comes to web design — in many cases, making the logo bigger can negatively affect how well your site performs with your customers and clients. In this blog post, we’re taking a deep dive into logo strategy to share why so many business owners want a bigger one, why bigger isn’t always better, and how you can reinforce your brand without supersizing your visuals.

Craft vs Wordpress: A Definitive Guide (Why We Choose Craft)

Team WordPress or team Craft? WordPress may be the most popular content management system on the market right now, but that doesn't make it the best one. Here at Trajectory, we think Craft is the leading CMS in every way — from security to design flexibility and everything in between. We compare the two point by point in this comprehensive guide.

Boost your Website Conversion Rates Using Emotional Triggers

Does your website make you feel emotional? The sooner you understand which emotions drive your customers, the sooner you can tailor your website to appeal more deeply to them. And the more your site appeals to those emotions, the better your website conversion rates will be. So keep reading, because, in this blog, we’re showing you exactly how to increase your website conversion rate by triggering specific emotions among your audience.

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