The Rocket Blog

Expertise on web design, content marketing, SEO, and more to launch your business into the stratosphere.

Web Design for the Buyer's Cycle

If you’re like most business owners, the main goal of your website is to bring in visitors and increase sales. But what many business owners fail to see is that your website’s lead-generation abilities depend on a whole host of factors, many of which you can control by paying special attention to a little something called the buyer’s cycle.

How to Benefit from Color Psychology in Your Website Design

Your favorite colors are often underlying factors behind the way you decorate your house, the clothes you wear, the car you drive, and even the food that you’re most drawn to. So when you set out to commission either your first website or a redesign of an outdated one, it should be no surprise that your web designer will quickly ask about your preferences regarding website color.

The Power of the FAQ Page: Should Your Site Have One?

The very best websites highlight your product or service from several different angles, understand visitors’ search intent, and make it easy for users to understand your business. A FAQ page can help with both of these main goals. But there’s more to an effective FAQ page than a generic list of questions and vague answers. In this blog post, we’ll dive into some of the things that set great FAQ pages apart from the crowd.

Everything You Need to Know About Compelling Calls to Action

Calls to action are commonly used in all forms of marketing, and your website is no exception. Great websites provide a great user experience with a clear path of action, and often include at least one compelling call to action per page. But according to Small Biz Trends, 70% of small business B2B sites lack a clear call-to-action. In this blog post, we’ll dive into some proven strategies for calls to action that convert.

How to Improve User Experience on Your Website

It’s not enough to simply provide great customer service in person or over the phone. Many of your customers will encounter your business online first, so every aspect of your website provides visitors with a fantastic user experience (UX). In this blog post, we’ll show you how we make your customers’ lives easier by focusing on their needs and concerns and taking a proactive approach to anticipate their experience.

How We Connect and Convert Through Powerful Website Copy

The written content on your website pages is what lets visitors know what your company is all about and why they should want to do business with you. They can tell the difference between strategic content that pinpoints their exact concerns and guides them to a solution, and text that’s only there to fill out a page. So in this blog post, we’re showing you the exact copywriting process we follow with each of our web design clients to produce compelling, powerful content that converts.

Checklist: Everything You Need to Know Before Choosing a Web Design Agency

Investing in a new website is a pretty big undertaking for most small and medium businesses. Often, it means shelling out a significant chunk of your annual budget in exchange for a huge marketing asset that you’ll use every single day for the next few years. So choosing a web design agency that truly has your business’s best interest at heart requires digging a little deeper. In this blog post, we’ll walk you through each step of the web design agency search and show you what to look for along the way.

The Beginner’s Field Guide to Web Design Best Practices

Every website we’ve built has brought a unique set of challenges, and in solving them, we’ve learned firsthand which design techniques and marketing tactics consistently bring in the best results. In this article, we’re sharing some of these best practices for each phase of the web design process, from your site’s overall strategy to its structure, layout, content, and technical considerations going on behind the scenes. So when it’s time to build out your next website, you’ll understand the reasons behind each step along the way.

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