For Nonprofits & Foundations

Nonprofit Web Design

Strategy-driven websites for foundations, public health agencies, national affiliates, and mission-driven organizations. 20 years, 200+ projects, never a missed deadline.

Trusted by

Built for the way nonprofits work

For 20 years we've built websites for nonprofits, foundations, and the mission-driven organizations behind real social change. Habitat for Humanity affiliates, Ronald McDonald House Charities, family foundations, public health agencies, advocacy groups, and youth-serving organizations. We design sites that hold up to scrutiny from donors, board members, grant funders, program participants, and the experienced hires you want to attract.

Nonprofit web design isn't a template exercise. Every project starts with strategy. We work with your team to understand your mission, your impact story, the audiences you serve, and the gap between the work you actually do and what your current website communicates. We develop your messaging and content first, then design around it. That's the difference between a website that looks like a brochure and one that drives donations, recruits volunteers, attracts experienced hires, and earns search rankings against bigger names in your category.

The work covers full redesigns, new builds, content strategy and copywriting, impact and annual report presentation, donation flow design, program and services architecture, recruiting and careers sections, responsive web development, accessibility compliance, search engine optimization, and ongoing growth and support after launch. Projects range from $10,000 to $50,000 and run 10 to 16 weeks. Fixed budget, fixed timeline, no surprises.

Working with national affiliates and local chapters, family and community foundations, public health agencies and government programs, arts and cultural organizations, advocacy and civic engagement nonprofits, education and youth-serving organizations, and the consultancies and capacity-building organizations that serve the sector. Based in Atlanta, working with nonprofits nationwide.

From first idea to long after launch

A complete offering for nonprofit web design, end to end. Every project includes the strategy, content, design, and development needed to launch a website that works, plus the ongoing support that keeps it working as your programs evolve.

Strategy

We figure out what your nonprofit needs to say before we design anything.

  • Mission and audience research
  • Board and stakeholder interviews
  • Site architecture
  • Goal setting and KPIs
  • Competitive analysis

Content

Words that translate your mission into clear value for donors, volunteers, and beneficiaries.

  • Copywriting
  • Impact and program messaging
  • Donor and volunteer journeys
  • Page-by-page content
  • Annual report sections

Design

Custom, brand-aligned design that reflects the seriousness and warmth of your work.

  • Visual systems and brand expression
  • Donation flow design
  • WCAG 2.1 AA accessibility
  • Responsive design
  • Custom layouts

Development

Fast, secure builds that integrate with the donor tools your team already uses.

  • CRM integration (Bloomerang, DonorPerfect, Salesforce NPSP)
  • Donation processing (Classy, Network for Good, Stripe, Givebutter)
  • Event and volunteer registration
  • Performance optimization
  • Security and compliance

Ongoing Growth

Continuous improvement after launch, driven by donor behavior and real usage data.

  • Search engine optimization
  • Donation conversion optimization
  • Analytics and reporting
  • Annual content refreshes
  • Campaign and microsite support

Support

Technical and strategic support so your site keeps working as your programs evolve.

  • Hosting and updates
  • Accessibility audits
  • Donor data privacy
  • Strategic partnership
  • Direct line to the team

Four reasons nonprofits stay with us

Strategy before design.

We don’t open Figma until we understand your mission, your audiences, and the gap between the work you actually do and what your current site communicates. Content and messaging come first. That’s the difference between a website that looks like a brochure and one that drives donations, recruits volunteers, and earns search rankings.

On time. Always.

200+ projects since 2005. Never missed a deadline. Fixed timelines, fixed budgets, no surprise invoices. Nonprofit timelines are tied to board meetings, grant cycles, and donor campaigns — we deliver against the date you actually need.

Built for nonprofit reality.

Board approval cycles. Donor reporting requirements. Grant-funded budget timing. WCAG accessibility compliance. Integration with the CRM and donation tools your team already uses. We design for the realities of nonprofit work, not the brochure version.

Clarity from complexity.

Nonprofits serve more audiences than almost any other kind of organization — donors, volunteers, beneficiaries, board members, grant funders, partner organizations. We figure out how to make one website work for all of them without watering down any of it.

The nonprofit organizations we serve

Trajectory's nonprofit work spans the sector. The common thread is established organizations with real projects and clear decision-makers, not the size or the cause.

National affiliates and chapters

Local affiliates of national organizations like Habitat for Humanity and Ronald McDonald House Charities, where the site has to honor a national brand while telling a distinctly local story.

Family and community foundations

Grantmaking foundations whose websites do double duty — presenting impact to donors and partners, and serving as a clear front door for grant applicants and grantees.

Public health and government partnerships

Public health agencies, government programs, and the nonprofits that work alongside them — where accessibility compliance, multilingual support, and clarity for the public are non-negotiable.

Arts, cultural, and educational organizations

Foundations, museums, festivals, and youth-serving organizations whose websites have to carry program depth, event programming, and a meaningful experience of the work itself.

Advocacy and civic engagement

Organizations working on policy, research, and civic participation — where the website has to communicate credibility, surface evidence, and make it easy to take action.

Mission-driven services and consulting

Consultancies, fiscal sponsors, and capacity-building organizations whose work serves nonprofits — sites that need to demonstrate expertise to a sector that’s used to looking past surface polish.

A predictable path from kickoff to launch

Our process is the same whether we're building for a national affiliate or a local foundation. Six clear phases, fixed timelines, no surprises. You always know exactly where things stand and when they'll be done.

  1. Discovery & Strategy

    We begin by understanding your business inside and out. Through in-depth conversations and research, we’ll uncover your organization’s unique value proposition, target audiences, and competitive landscape. This foundation ensures your new site actively advances your business goals and connects with the people who matter most.

  2. Content & Wireframing

    Strong businesses deserve strong messaging. We’ll craft your site’s structure and content simultaneously, creating intuitive user paths while developing clear, compelling copy that speaks directly to your audience. Every page has a purpose, and every word drives action.

  3. Visual Design

    Building on our strategic foundation, we’ll bring your brand to life through thoughtful visual design that reflects your professionalism and unique personality. We prioritize mobile optimization and user experience to ensure your site performs flawlessly for every visitor.

  4. Development

    We build your site with meticulous attention to both visible design and invisible performance. Fast, secure, and responsive across all devices. We’ll integrate essential tools, implement SEO best practices from the start, and build a robust digital platform ready to support your growth.

  5. Launch

    As we approach your site’s debut, our team ensures every detail is perfect. Extensive testing across browsers and devices, performance optimization, refined content, analytics setup, redirects from your old site, and a smooth transition plan. Your new site will launch on schedule.

  6. Support & Growth

    Our partnership extends well beyond launch. We’ll train your team thoroughly, keep your site secure and current with evolving web standards, and provide optional services like content updates, SEO optimization, and strategic improvements to help your site continue delivering results.

Don't just take our word for it

Our new website is beautiful and just what we wanted. The whole process was seamless. I highly recommend Trajectory. You won't be disappointed.

Atlanta Habitat for Humanity

Not only did we end up with a beautiful website, we worked with an amazing team. From outlining our needs, researching comp sites and creating something unique and special to embrace and highlight what we do and who we are, Trajectory delivered beyond our expectations.

Ronald McDonald House Charities

Trajectory is very professional and easy to work with! The communication was timely and transparent. Every detail of our website from the planning to going live was greatly designed and executed by this team. We are looking forward to working with them more in the future.

City of Atlanta
FAQ

Common questions from nonprofit teams

How much does a nonprofit website cost?

Most nonprofit website projects range from $10,000 to $50,000, depending on scope, integrations, and the amount of content production involved. Fixed budget, fixed timeline, no surprise invoices. We’ll quote your project precisely after a short discovery conversation, and the number we give you is the number you pay.

How long does it take to build a nonprofit website?

A typical nonprofit website project runs 10 to 16 weeks from kickoff to launch. Smaller scopes can ship in 6 to 8 weeks. We set the timeline against the date you actually need — whether that’s tied to a board meeting, a campaign launch, or a fiscal year — and we’ve never missed a deadline in 200+ projects.

Are your nonprofit websites accessible and Section 508 compliant?

Yes. Every site we build is engineered to WCAG 2.1 AA standards, which is the substantive basis for Section 508 compliance and what most federal grant requirements reference. That covers color contrast, keyboard navigation, screen reader support, accessible forms, semantic markup, and alt text discipline across the whole site — not just the homepage.

Can you integrate with our donor management and donation tools?

Yes. We regularly integrate with Bloomerang, DonorPerfect, Blackbaud, Salesforce NPSP, Classy, Network for Good, Givebutter, Stripe, and most other major nonprofit platforms. If your tool isn’t on that list, it almost certainly has an API or embed pattern we’ve worked with before.

Do you work with nonprofits outside Atlanta?

Yes. We’re based in Atlanta but most of our nonprofit work is national. Recent clients have been based in Atlanta, New Haven, Santa Fe, Los Angeles, Dallas, and across rural Georgia. Most of our day-to-day work happens over video and shared docs — the only difference geography makes is which time zone we schedule calls in.

What's included in ongoing support after launch?

Hosting, security updates, plugin and platform maintenance, performance monitoring, a dedicated point of contact, and a defined number of monthly support hours for content updates, accessibility fixes, and small additions. Ongoing support plans start at $250 per month and scale up based on the level of involvement your team wants.

Ready to build a nonprofit website that actually works?

Tell us about your project. We respond quickly, and we'll tell you straight whether we're the right fit.

Let's Talk