As yet another year draws to a close here at Trajectory Web Design, we’re taking some time to pause and reflect on the past months.
2018 was a busy year for our team. We worked with several amazing new clients, including New Knowledge, Resolve Environmental Engineering, Data for Democracy, and Oasis Hydration, to name a few. We added 2 new team members — Copy Director Jen Totten and Content Writer Shannon Lorenzen — and pulled off a massive redesign of our own website.
We were even named a top Atlanta web design agency on three separate occasions:
We also spent the past year dispelling myths, digging into your customers’ brains, and exploring new ways to get more mileage from your current website. With each new blog post we published, we made a point to educate and provide value.
This week we’ve rounded up our 10 most popular blog posts from 2018 so that you can start the new year with our best tips in one easy-to-reach place. Which ones will you implement next year?
Gone are the days when websites were set-and-forget. You’ll need to step up your game if you want your business to stay relevant in today’s ever-changing digital landscape. Our most popular blog post from this year details 6 ways to do just that.
It seems every week we hear a new misconception about what a website should or should not include. And while we’re more than happy to play Mythbusters with our clients, we still wish more business owners understood what a good website really needs to showcase their company in the best light. We reveal the truth about good web design in this year’s second-most popular post.
Search engine optimization is a buzzword in our industry and an important part of any strong website. But be careful — too often, business owners lose sight of a crucial part of their audience in their quest for higher search rankings. What your human readers want to see online matters just as much as what Google wants, and in this blog post, we’re sharing the top 6 items on their checklist.
Successful businesses don’t amass a following of loyal customers overnight. That audience has to be built and grown for months or years to reach that point, and it has to be done with strategy and intention. We show you exactly which tactics to use and how to use them in this blog post.
Much of marketing is trial and error — you have to constantly test strategies to know what works. But some things are a guaranteed win, and without them as a foundation, the rest of your marketing efforts start to crumble. In this blog post, we share the top 8 most common marketing errors local businesses make.
Read it here.
Investing in a new website often means shelling out a significant chunk of your annual marketing budget in exchange for just one piece of marketing material … a piece that you’ll use every day for the foreseeable future. So whatever web design agency you choose to work with had better know what they’re doing and have the work samples to prove it. These are the questions you need to ask to make sure you’ve landed a professional web designer.
One of the best feelings as a business owner is finally getting to launch your shiny, new website. When you do, it may feel like you’re completely done with that project, but chances are, there are still a few key things left to do for your website to be completely ready. We’re sharing the 5 loose ends you can’t forget to tie up in this blog post.
The written content on your website pages is what lets visitors know what your company is all about and why they should want to do business with you. But words are powerful, and if you’re not careful, your website copy could wind up telling customers something entirely different than what you intended. In this blog post, we share 8 ways to clean up your copy in half an hour or less.
Data is sexy. It’s also the best place to start when you embark on a website redesign. But crunching the numbers can lead to confusion if you’re not careful, so we took it upon ourselves to do some digging for you. We’re sharing the stats in this blog post.
Last but not least, we’re taking on the human brain. When it comes to getting more customers for your business, the brain can be a force to be reckoned with. If you want to get on your audience’s good side, you need to tap into what’s really going on in their mind so that you know how to respond in a way that puts your company’s good foot forward. Here’s how to do exactly that on your next website.
Looking to level up your online presence in 2019? Our team of experts at Trajectory Web Design is ready to help. Whether you need a few tweaks or an entire digital facelift, we’ll work with you each step of the way to show off your best angles and make a real impact on more of the people you want to reach.
Ready to take this step together? Contact us and tell us about your project to get started.
Ready for a slick new website, increased traffic and more converting customers? Tell us a little about your business and we’ll reach out to get your project underway.