The Rocket Blog

Expertise on web design, content marketing, SEO, and more to launch your business into the stratosphere.

5 Stats That Prove What People Want From Your Web Copy

Knowing that content is important and knowing what people want to see when they look at your website aren’t the same thing. Your visitors can tell the difference between strategic content that pinpoints their exact concerns and web copy that’s only there to fill out a page. And the first kind always outperforms the other. So what do your customers really want to see in your web copy? We break it down below.

These Common SEO Myths Are Killing Your Website’s Search Rankings

Because SEO is such a hot topic, there’s also a lot of misinformation floating around out there. Myths and misconceptions about SEO best practices abound, and we encounter them nearly every day in our business. So if improving your search engine ranking is one of your goals for 2019, you’ll want to keep reading as we bust some of the top SEO myths we’ve heard.

6 New Year's Resolutions to Boost Your Brand Awareness

For many of us, building our brand awareness is high on the 2019 priority list. But getting your brand in front of more people doesn’t just happen — it takes careful planning, intentional implementation, and strategic adjusting as results come in. If this is one of your goals for the coming months, then keep reading, as we’re sharing 6 new year’s resolutions to boost your brand.

7 Things to do Before Redesigning Your Website

Your website is the single most important piece of marketing collateral your business will ever have. It’s often the very first glimpse of your brand that a customer or client sees, which means it’s responsible for a whole lot of first impressions. But like anything else that high-profile, your website needs a facelift every now and then. Here are some steps you need to take before diving right into a website redesign.

5 Marketing Trends to Test in 2019

As the end of Q4 approaches, many business owners are starting to plan their marketing strategy for the coming year. But to really nail down a plan of attack, you need to know which major trends to expect. All year we've monitored the latest marketing news, kept up with the trends, and read tons of articles about what to expect in the coming year. We've broken down a few of the biggest ones below. Which ones will you try?

6 Tips to Make Your Website Redesign a Success

Most companies only redesign their website once every few years — if they’re lucky. Website redesigns can be a big investment, so it’s important that any changes you make now can stand the test of time. You’ve got to get it right the first time, because chances are, you won’t be tinkering with this look again for a while. If you’re considering a website redesign soon, we’ve got 6 tips to make it a success.

5 Ways to Use Social Media More Effectively in Your Small Business

Knowing that something is vital to your success isn’t the same thing as knowing how to use it successfully. And let’s be honest — most small businesses don’t have the spare hours to spend on a deep dive into social media best practices. Lucky for you, we’ve already done that, and we’ve compiled some of the most effective ones here. To learn how to use social media better, keep reading.

How to Use Psychology in Your Web Design

Your website is often the first impression a new customer has of your business, so it needs to resonate with them from the second the page loads. Using psychology in your web design gives you happier visitors who are more likely to respond the way you want them to … i.e., make a purchase, fill out a contact form, or visit your physical store. Here are the basic psychological elements we include in every website we build.

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