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Why Cognitive Psychology Is Fundamental to Stellar Web Design

The psychology of a website’s design is directly tied to certain areas of cognitive and environmental study—and the best web designers know how to use these principles to design pages that draw users in and convert them to customers.

18 Great-Sounding Web Design Ideas that are Actually Bad

Just because something sounds like a good idea doesn’t mean it’s in keeping with web design best practices. Which of these practices are currently in place on your website?

Web Design for the Buyer's Cycle

Your website’s lead-generation abilities depend on a whole host of factors, many of which you can control by paying special attention to a little something called the buyer’s cycle.

How to Benefit from Color Psychology in Your Website Design

Certain colors can spark different emotions and meanings. Your favorite colors are often underlying factors behind the way you decorate your house, the clothes you wear, the car you drive, and even the food that you’re most drawn to.

The Power of the FAQ Page: Should Your Site Have One?

A FAQ page can help highlight your product or service from several different angles, understand visitors’ search intent, and make it easy for users to understand your business.

Everything You Need to Know About Compelling Calls to Action

Great websites provide a great user experience with a clear path of action, and should include at least one compelling call to action per page.

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