The Rocket Blog

Expertise on web design, content marketing, SEO, and more to launch your business into the stratosphere.

6 New Year's Resolutions to Boost Your Brand Awareness

For many of us, building our brand awareness is high on the 2019 priority list. But getting your brand in front of more people doesn’t just happen — it takes careful planning, intentional implementation, and strategic adjusting as results come in. If this is one of your goals for the coming months, then keep reading, as we’re sharing 6 new year’s resolutions to boost your brand.

Dec 13, 2018

7 Things to do Before Redesigning Your Website

Your website is the single most important piece of marketing collateral your business will ever have. It’s often the very first glimpse of your brand that a customer or client sees, which means it’s responsible for a whole lot of first impressions. But like anything else that high-profile, your website needs a facelift every now and then. Here are some steps you need to take before diving right into a website redesign.

Nov 30, 2018

5 Marketing Trends to Test in 2019

As the end of Q4 approaches, many business owners are starting to plan their marketing strategy for the coming year. But to really nail down a plan of attack, you need to know which major trends to expect. All year we've monitored the latest marketing news, kept up with the trends, and read tons of articles about what to expect in the coming year. We've broken down a few of the biggest ones below. Which ones will you try?

Nov 19, 2018

6 Website Fails that are Scaring Your Customers Away

Every business owner knows that to stay in business, you need a steady stream of traffic visiting your website and converting into customers. But when you’re busy brewing up new offers, you may not realize that something sinister is lurking on your website and leaving your visitors truly spooked. Want to identify this mystery monster and learn how to stop it in its tracks? Read on, if you dare.

Oct 31, 2018

5 Ways to Get More Customers to Visit Your Website

Your website is a valuable asset. But if you’re not regularly driving customers to it, that expensive website suddenly hurts your company more than it helps. It eats up company budget in domain and hosting fees, but doesn’t generate any revenue as a result. So what’s a company to do? If you’re stuck with a stagnant website and no lead flow, we can help. Below, we’ve listed the top 5 ways to get more customers to visit your website.

Oct 15, 2018

6 Tips to Make Your Website Redesign a Success

Most companies only redesign their website once every few years — if they’re lucky. Website redesigns can be a big investment, so it’s important that any changes you make now can stand the test of time. You’ve got to get it right the first time, because chances are, you won’t be tinkering with this look again for a while. If you’re considering a website redesign soon, we’ve got 6 tips to make it a success.

Sep 26, 2018

5 Ways to Use Social Media More Effectively in Your Small Business

Knowing that something is vital to your success isn’t the same thing as knowing how to use it successfully. And let’s be honest — most small businesses don’t have the spare hours to spend on a deep dive into social media best practices. Lucky for you, we’ve already done that, and we’ve compiled some of the most effective ones here. To learn how to use social media better, keep reading.

Aug 28, 2018

5 Things to A/B Test on Your Website

For your website to be as effective as it can, you need to know what resonates with your audience. Much like a school science experiment, it’s best to only test one change at once so you can easily see why one version works better than the other — if you test too many elements at once, you won’t know which one made the difference. Here are some things we always recommend that our clients test before committing to a final version of their website.

Aug 09, 2018

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