The Rocket Blog

Expertise on web design, content marketing, SEO, and more to launch your business into the stratosphere.

4 Tips to Optimize Your Website Navigation Design

The navigation menu is one of the most important elements of your entire website. Without it, your visitors would be lost from the moment they arrive at your home page. Traffic would suffer, conversion rates would drop, and you could lose a significant chunk of online business. But for your menu to do its job right, you need to think about it strategically. Which pages will you include and why? Where will it be on your page? How will it look on a mobile device?

5 More Ways to Improve User Experience on Your Website

If this topic sounds familiar, that’s because we also wrote about it a couple of years ago in a post titled, “5 Easy Ways to Improve User Experience on Your Website.” But things have changed. It’s 2019 now, and things that your customers didn’t even think about 2 years ago are now everyday concerns. As technology adapts, so must the way you care for your customers. So we’re sharing 5 more ways to boost UX on your site.

These Common SEO Myths Are Killing Your Website’s Search Rankings

Because SEO is such a hot topic, there’s also a lot of misinformation floating around out there. Myths and misconceptions about SEO best practices abound, and we encounter them nearly every day in our business. So if improving your search engine ranking is one of your goals for 2019, you’ll want to keep reading as we bust some of the top SEO myths we’ve heard.

How to Use Psychology in Your Web Design

Your website is often the first impression a new customer has of your business, so it needs to resonate with them from the second the page loads. Using psychology in your web design gives you happier visitors who are more likely to respond the way you want them to … i.e., make a purchase, fill out a contact form, or visit your physical store. Here are the basic psychological elements we include in every website we build.

4 Vital Functions of Your Website’s Homepage

We talk a lot on this blog about the elements of a good website. But before you spend hours of valuable time fine-tuning your font size, it’s important to make sure it performs every function a good website should. And for most small businesses, that process starts with the homepage. Not sure what your homepage should do? Read on as we share the 4 most vital functions of your website’s homepage.

15+ Stats You Should Know When Redesigning Your Website

Over the years we’ve been in business, we’ve learned that it’s always a good idea to start with data. What do your visitors look for when they arrive at your website? What makes them stay, and what sends them running to a competitor? We’ve run the numbers, and what we’ve found may surprise you. Here are 15+ statistics you should know before starting a major web design project.

5 Important Steps to Take After Launching Your Newly Redesigned Website

For months now you’ve waited as a better version of your site was built, and now it’s finally live and ready for visitors. You may feel like you’re completely done once your site launches, but chances are, there are still a few key things left to do for it to be completely ready. Here are 5 important steps to take after your website redesign.

Web Design Myths: Debunking the 10 Most Common Misconceptions About Websites

Do you know how many pages the ideal website has? Or which page on your website is the most important? It seems every week we hear a new misconception about what a website should or should not include. We’re debunking 10 of the most commonly believed web design myths in the hopes that they can help you and your business.

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