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How We Connect and Convert Through Powerful Website Copy

Your website's written content is what lets visitors know what your company is all about and why they should do business with you. They can tell the difference between strategic content that addresses their concerns and text that’s only there to fill out a page.

Checklist: Everything You Need to Know Before Choosing a Web Design Agency

Investing in a new website is a big undertaking. In this blog post, we’ll walk you through each step of the web design agency search and show you what to look for along the way.

The Beginner’s Field Guide to Web Design Best Practices

In this article, we’re sharing some of these best practices for each phase of the web design process, from your site’s overall strategy to its structure, layout, content, and technical considerations going on behind the scenes.

How to Write a Perfect Website Hero Message

Research shows that 55% of people will leave a website in under 15 seconds if it doesn’t immediately capture their attention. Do you know how to write a website hero message that instantly engages your visitor and compels them to take action on your site?

Why Your Website’s Logo Doesn’t Need to be Bigger

The "bigger is better" mentality doesn’t work when it comes to web design — in many cases, making the logo bigger can negatively affect how well your site performs with your customers and clients.

Craft vs Wordpress: A Definitive Guide (Why We Choose Craft)

WordPress may be the most popular content management system on the market right now, but that doesn't make it the best one. Here at Trajectory, we think Craft is the leading CMS in every way — from security to design flexibility and everything in between.

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