The Rocket Blog

Expertise on web design, content marketing, SEO, and more to launch your business into the stratosphere.

6 Types of Marketing Content Your Website Needs

When it comes to marketing your services and products, content is king. It gives you a platform to establish yourself as an industry leader and an expert in your field. It gives potential customers an insight into your process. And it generates 3X as many leads as paid search or outbound marketing, and converts 6X higher than other methods. We’ve broken down the 6 types of marketing content your website needs below.

Jul 26, 2018

How to Use Psychology in Your Web Design

Your website is often the first impression a new customer has of your business, so it needs to resonate with them from the second the page loads. Using psychology in your web design gives you happier visitors who are more likely to respond the way you want them to … i.e., make a purchase, fill out a contact form, or visit your physical store. Here are the basic psychological elements we include in every website we build.

Jul 13, 2018

4 Vital Functions of Your Website’s Homepage

We talk a lot on this blog about the elements of a good website. But before you spend hours of valuable time fine-tuning your font size, it’s important to make sure it performs every function a good website should. And for most small businesses, that process starts with the homepage. Not sure what your homepage should do? Read on as we share the 4 most vital functions of your website’s homepage.

Jun 29, 2018

8 Tweaks to Improve Your Website Copy in 30 Minutes or Less

The written content on your website pages is what lets visitors know what your company is all about and why they should want to do business with you. But words are powerful, and if you’re not careful, your website copy could wind up telling customers something entirely different than what you intended. Here are 8 ways to improve your website copy.

May 31, 2018

10 Questions to Ask Before Hiring a Web Design Agency

Whatever web design agency you choose to work with had better know what they’re doing and have the work samples to prove it. And while you should trust the professionals to do their job well, it’s still important to vet them properly so that you end up with a design team that understands your vision and can deliver on it at a price that works for you. So how do you go about hiring a web design agency, anyway?

May 17, 2018

8 Common Marketing Errors Local Businesses Make

Unfortunately, much of marketing is trial and error — you have to constantly test strategies to know what works. But some things are a guaranteed win, and without them as a foundation, the rest of your marketing efforts start to crumble. So today, we’re sharing the 8 most common marketing errors we see local businesses make and showing you how to avoid them in the future.

Apr 30, 2018

15+ Stats You Should Know When Redesigning Your Website

Over the years we’ve been in business, we’ve learned that it’s always a good idea to start with data. What do your visitors look for when they arrive at your website? What makes them stay, and what sends them running to a competitor? We’ve run the numbers, and what we’ve found may surprise you. Here are 15+ statistics you should know before starting a major web design project.

Mar 29, 2018

6 Ways to Keep Your Website Relevant in 2018

Gone are the days when websites were set-and-forget. Nowadays, businesses redesign their websites every few years just to keep up with the changing trends. And with more people than ever accessing websites from their smartphones, it’s even more important to keep up with the times. Here’s how to make sure your website stays relevant in the ever-changing digital landscape.

Mar 13, 2018

Start your digital transformation today

Ready for a slick new website, increased traffic and more converting customers? Tell us a little about your business and we’ll reach out to get your project underway.

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