The Rocket Blog

Expertise on web design, content marketing, SEO, and more to launch your business into the stratosphere.

6 Tips to Make Your Website Redesign a Success

Most companies only redesign their website once every few years — if they’re lucky. Website redesigns can be a big investment, so it’s important that any changes you make now can stand the test of time. You’ve got to get it right the first time, because chances are, you won’t be tinkering with this look again for a while. If you’re considering a website redesign soon, we’ve got 6 tips to make it a success.

5 Ways to Use Social Media More Effectively in Your Small Business

Knowing that something is vital to your success isn’t the same thing as knowing how to use it successfully. And let’s be honest — most small businesses don’t have the spare hours to spend on a deep dive into social media best practices. Lucky for you, we’ve already done that, and we’ve compiled some of the most effective ones here. To learn how to use social media better, keep reading.

5 Things to A/B Test on Your Website

For your website to be as effective as it can, you need to know what resonates with your audience. Much like a school science experiment, it’s best to only test one change at once so you can easily see why one version works better than the other — if you test too many elements at once, you won’t know which one made the difference. Here are some things we always recommend that our clients test before committing to a final version of their website.

6 Types of Marketing Content Your Website Needs

When it comes to marketing your services and products, content is king. It gives you a platform to establish yourself as an industry leader and an expert in your field. It gives potential customers an insight into your process. And it generates 3X as many leads as paid search or outbound marketing, and converts 6X higher than other methods. We’ve broken down the 6 types of marketing content your website needs below.

How to Use Psychology in Your Web Design

Your website is often the first impression a new customer has of your business, so it needs to resonate with them from the second the page loads. Using psychology in your web design gives you happier visitors who are more likely to respond the way you want them to … i.e., make a purchase, fill out a contact form, or visit your physical store. Here are the basic psychological elements we include in every website we build.

4 Vital Functions of Your Website’s Homepage

We talk a lot on this blog about the elements of a good website. But before you spend hours of valuable time fine-tuning your font size, it’s important to make sure it performs every function a good website should. And for most small businesses, that process starts with the homepage. Not sure what your homepage should do? Read on as we share the 4 most vital functions of your website’s homepage.

8 Tweaks to Improve Your Website Copy in 30 Minutes or Less

The written content on your website pages is what lets visitors know what your company is all about and why they should want to do business with you. But words are powerful, and if you’re not careful, your website copy could wind up telling customers something entirely different than what you intended. Here are 8 ways to improve your website copy.

10 Questions to Ask Before Hiring a Web Design Agency

Whatever web design agency you choose to work with had better know what they’re doing and have the work samples to prove it. And while you should trust the professionals to do their job well, it’s still important to vet them properly so that you end up with a design team that understands your vision and can deliver on it at a price that works for you. So how do you go about hiring a web design agency, anyway?

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