We partnered with Helicopter Express, a helicopter chartering fleet, to redesign their site and put more choppers in the air.
Based in Georgia, Helicopter Express is a premier provider of helicopter flight services. They had a relatively new website, but felt it wasn't meeting expectations. So, they asked us to create a simpler, clearer website to boost business and get more of their choppers in the air.
Helicopter Express had a wealth of content, but it was disorganized. We began by simplifying the site navigation, creating an intuitive flow of information, and removing unnecessary pages to create a cleaner, more user-friendly website.
Helicopter Express knew their strengths, but they weren’t reflected in their website copy. We listened closely to their story and transformed their strengths into a strong brand message, conveyed clearly on the homepage.
Any service-based business that wants to drive leads online needs a strong call to action. We included a "Request a Quote" button in a fixed navigation bar, so it's always visible. Additionally, we added bold and eye-catching calls to action to the bottom of each page.
We built the Helicopter Express site from scratch with speed as a priority. The site now scores a 96/100 on Google PageSpeed, which increases its usability, conversion rates, and SEO rankings. Additionally, we coded the site in Craft, a user-friendly CMS, to make content updates fast and straightforward.
“Josh and his team were outstanding to work with. They kept us updated with the progress of our site at all times, and met or exceeded every deadline. Couldn't be happier with the end product.”
We’re ready for takeoff! Tell us a little about your business and we’ll reach out to get your project underway.