Veterans Choose
Veterans Choose is BeneLynk's Financial Management Services (FMS) provider for Veteran-Directed Care, a Department of Veterans Affairs program that gives Veterans a flexible budget to stay at home, hire the people they trust, and direct their own care. Veterans Choose takes care of enrollment, budget management, worker payroll, tax documentation, and reporting through MyLynk, its paperless platform, with advocates a phone call away. It works alongside the Aging and Disability Network Agencies and VA medical centers that administer the program.
A second site for a returning client
We designed and built BeneLynk's corporate website in 2024. In 2026 the company's leadership came back with a new project. BeneLynk was launching Veterans Choose, which it describes as the first national Financial Management Services provider built for Veteran-Directed Care, and the new division needed a website for its public debut.
The timing mattered. Federal law now calls for every VA medical center to offer Veteran-Directed Care by 2027, and each agency that starts a program chooses an FMS partner to run it with. A director who meets Veterans Choose at a conference will look it up afterward and should find a serious company with BeneLynk behind it.
We handled the whole project: strategy, site structure, copywriting, design, and development.
Show agencies how the Veteran is cared for
The agencies are the ones who sign on with Veterans Choose, and the strategy work started with them. BeneLynk's leadership wanted agencies to see how a Veteran would be treated, the same idea that shapes the company's own site. So the homepage speaks to the Veteran. Its headline reads "Your Care. Your Choice. Veterans Choose." and the paragraph under it says what the program lets a Veteran do: stay home, hire the people they trust, and make the decisions about their own care.
An agency director reading that page sees what their participants will see. The button beside the headline, Partner With Us, is for the director, and it appears in the header of every page. The Agency Partners page then makes the case in two parts, one for an agency replacing its FMS and one for an agency starting Veteran-Directed Care for the first time.
A complicated program, explained plainly
Veteran-Directed Care involves the VA, a local agency, an FMS provider, the Veteran, and the workers the Veteran hires. The site gives each reader a page of their own and explains the program itself in four steps, from the first conversation at the VA to care at home. MyLynk, the paperless platform behind the service, is presented by the jobs it handles: onboarding, timesheets, payroll, tax documentation, and reporting.
We wrote the copy, and BeneLynk's leadership edited it closely. The design carries BeneLynk's typefaces and colors onto a deeper navy, so the two sites read as one family.
We built it as a static site with Eleventy, served from Cloudflare's network, with CloudCannon as the editor. There is no database or plugin layer to patch, and BeneLynk's marketing team edits pages and publishes news in a visual editor without a developer. We audited the site against the WCAG 2.2 AA accessibility standard, and in Lighthouse tests every page scored 100 for accessibility and 100 for SEO.
Live for the national launch
The site went live in September 2026, ahead of the national announcement of Veterans Choose. BeneLynk announced the website in a press release of its own. "VeteransChoose.com gives us another way to reach Veterans with clear information about VDC while helping connect them with the benefits and support available to them," CEO Sean Libby said in it.
The site is also set to become the access point for MyLynk, where Veterans, their workers, and agencies will manage the program. We host it and continue to work with BeneLynk on both of its websites.
I can't recommend Trajectory highly enough. Josh has a great eye, writes well, and is a pleasure to work with.Sean Libby, CEO, BeneLynk
Veterans Choose is one of several healthcare technology companies we’ve built websites for. See our work for Predoc and BeneLynk, or read about our approach to healthcare technology web design.
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